WHO WE ARE
OUR FOUNDER
Click Seth's name to check out his LinkedIn
and this bubble to check out his Substack!
Seth Weiss is the founder and heart behind BW Grey. With over 25 years of steering B2B teams through the messy realities of sales and business development, Seth saw firsthand how canned, one-size-fits-all advice routinely flopped in the real world. Determined to bridge the gap between bold strategies and real outcomes, he created BW Grey, a company that partners with clients, gets its hands dirty, and always delivers on clarity and results.
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Seth is renowned for his “player-coach” style: he’s deeply involved, coaching and working alongside teams, not just consulting from a distance. His leadership combines a pragmatic outlook with genuine curiosity, always seeking to challenge assumptions, motivate others, and solve root business challenges.​ Seth is more than a consultant; he’s a trusted collaborator, mentor, and catalyst for companies ready to transform ambiguity into action and growth.
“I built BW Grey to make a real difference for B2B teams, helping them not just find clarity, but turn it into action and measurable results. The answers aren’t always black and white, but together, we make progress in the grey.” — Seth Weiss
OUR MISSION
OUR VISION
Empowering B2B organizations to thrive in sales, business development, and account management, delivering tailored strategies and hands-on partnership that foster clarity, confidence, and lasting growth.
To redefine how B2B teams approach sales, championing consultative, adaptable, and human-centered methods so organizations succeed, even when the path isn’t black and white.
CORE VALUES
Clarity
Focus and transparency guide every engagement.
Curiosity
Challenging assumptions and digging deeper.
Partnership
Genuine collaboration with clients, not above them.
Authenticity
Honest communication, real relationships.
Action
We make things happen, not just talk about them.
Growth
Continuous learning for ourselves and our clients.